Hosted by the BLCC Hong Kong for the BeLux Collective Community Featuring Corporate Member ShowTex

When we look at successful international ventures, we usually only see the finished production—the polished milestones, the expansion, and the visible growth. We rarely see the rehearsals, the sudden script changes, or what happens when the backdrop comes down.

Blending personal storytelling with real-world case studies, this session traces an unconventional journey from hands-on technical project work to establishing and scaling operations across Hong Kong, Shanghai, and Japan. Rather than presenting a textbook playbook or an effortless success story, this talk offers an honest look at the realities of doing business across dynamic Asian markets—exploring the uncertainty, the quiet setbacks, and the resilience required to rebuild when conditions shift.

Whether you are scaling a business, leading a regional team, or navigating cross-cultural operations, this session offers grounded perspectives on what it really takes to grow and adapt in Asia.

Who Should Attend

• Belgian and Luxembourgish Young Professionals, SMEs, founders, executives, and trade professionals operating in APAC

• Companies seeking international expansion pathways

• Belux diaspora members interested in staying connected to home-region initiatives and business networks